Brand Identity

Brand Board

Three visual identity options for PrinterSpecialists.org. Review and select the direction that best represents the consortium.

Option A — Navy Authority
Currently Active

Deep navy and teal convey trust, professionalism, and institutional authority. Gold accents add warmth. This is the current active theme.

Color Palette

Navy

#1a2744

Teal

#1a8a8a

Gold

#c9a227

Light

#f5f6fa

White

#ffffff

Typography

Heading Font

Playfair Display

Body Font

Inter

Logo Concept

PrinterSpecialists.org
PrinterSpecialists.org

Brand Tone

Authoritative, trustworthy, institutional

Option B — Modern Green

A fresh, modern palette with forest green and warm coral. Signals growth, sustainability, and community — ideal for a nonprofit mission.

Color Palette

Forest

#1b4332

Emerald

#2d6a4f

Coral

#e07a5f

Cream

#f8f4e8

White

#ffffff

Typography

Heading Font

DM Serif Display

Body Font

DM Sans

Logo Concept

PrinterSpecialists.org
PrinterSpecialists.org

Brand Tone

Warm, approachable, community-focused

Option C — Bold Electric

A high-energy palette with electric blue and vibrant orange. Projects innovation, technology, and forward-thinking — great for attracting younger specialists.

Color Palette

Deep Blue

#0f172a

Electric

#3b82f6

Orange

#f97316

Slate

#f1f5f9

White

#ffffff

Typography

Heading Font

Space Grotesk

Body Font

Inter

Logo Concept

PrinterSpecialists.org
PrinterSpecialists.org

Brand Tone

Innovative, energetic, tech-forward